What is a point of share of answer worth?

Questions about the calculator.

• How does the share-of-answer calculator work out the value?

  The share-of-answer calculator multiplies the buyers who ask an AI about your category each month by the change in share of answer you enter and by the conversion rate you give, then by the value of a customer. Every step is printed under the result, so the figure can be checked and the inputs changed; Sigzen AI adds no hidden multiplier.

• What is a realistic share-of-answer target?

  A realistic share-of-answer target depends on how many brands the engines name for your prompts: in a category where answers name three to five brands, a brand named in a third of answers is doing well, and moving from under 10% to 30% over two quarters is the kind of change Sigzen AI's programmes are built around. Enter a target you would be happy to pay for, not the maximum.

• Where do the calculator's context figures come from?

  The calculator's context figures come from the published studies linked beside each one: SparkToro for searches that end without a click, G2 for buyers who start research in an AI chatbot, and Adobe Digital Insights for the conversion of AI-referred visitors. Sigzen AI quotes them to show that buyers who ask an AI exist in numbers; they are not used in the arithmetic.

• Does the calculator use my traffic or analytics data?

  The calculator uses only the five numbers you type and reads nothing from your site or analytics. To put a real number in the first box, count the monthly searches for your category's buying questions in Search Console or a keyword tool and take the share that now ends in an AI answer; Sigzen AI's audit measures this for you on 150 prompts.

• Why does the calculator not promise a return?

  The calculator does not promise a return because share of answer is a measurement, not a lever that moves on its own: it rises when the engines find better sources about you, which takes work and time, and the engines' answers vary from day to day. Sigzen AI reports share of answer with a 95% range and calls a change real only when the ranges stop overlapping.