Insights · Measurement and method

Measurement and method

How to measure what AI engines say about a brand, with enough runs and honest margins of error to act on.

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Measurement and methodJune 29, 202615 min read

Your buyers shortlist in ChatGPT. How do you prove it shows up in pipeline?

AI-influenced buyers often arrive as direct or branded traffic, so referral reports undercount them. A measurement plan a finance team will accept.

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Measurement and methodJune 27, 202615 min read

Can you trust your AI visibility score? A measurement spec to hand any vendor

AI answers vary from run to run, and repeat runs are not independent. The spec to ask any vendor for, and how a corrected margin of error changes a report.