Insights · Industry playbooks

Industry playbooks

What buyers in one industry ask AI, which sources the answers come from, and what to fix first, country by country.

A row of glass plinths in a dark gallery, where a single beam of light picks out three small objects while the rest of the shelf stays in shadow.

Industry playbooksJune 29, 202614 min read

Why doesn't ChatGPT recommend your products? A playbook for e-commerce brands

AI shopping answers draw on product data and third-party content. Find the sources that name your competitors, what to fix first, and where checkout is live.