Insights · Citations and accuracy

Citations and accuracy

What ChatGPT, Gemini, Perplexity, Google AI and Claude cite, what they get wrong, and which popular tactics the evidence supports.

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Citations and accuracyJune 30, 202615 min read

ChatGPT says something wrong about your company. Where did it come from, and how do you fix it?

Wrong prices, retired products, a rival's features: AI errors often trace to a source. How to fix it there, where to report it, and what nobody promises.

Three translucent glass forms float in a dark blue space while thin beams of light pass through them toward one bright point.

Citations and accuracyJune 27, 202614 min read

Do schema, llms.txt and Reddit get you cited by AI? What the evidence says

A test on already-cited pages found schema barely moved AI citations, Google says no AI file is needed, and company sites draw most citations overall.